Toolbox

When building digital assets, there is a dizzying array of tools to choose from, so I thought it would be useful for me to list the tools that I have owned, used, and thereby recommend. Over time, better tools will emerge, so please check this page periodically for updates.

Web Content Tools

My Pick
Wordpress
FREE

Wordpress is the leading website content management system with 810 million websites or 43% of the total number of websites out there.

If you are somewhat technical and have a website project that is more complicated than a simple landing page, then you should consider using Wordpress.

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Carrd
$49/yr

Carrd is great for simple one-page websites that you can create in a matter of minutes. Great for proof of concepts that should be quickly tested. You can't beat the price.

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My Pick
The All-In-One Affiliate Marketing Plugin for WordPress | Lasso
$39/mo after a FREE trial

Over 8,000 websites use Lasso to manage links, create product displays, and increase their affiliate income.


Lasso powers all the affiliate links on this site!

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Web Hosting

My Pick
Cloudways
$28/mo

I've been using Cloudways for several years for my Wordpress sites because it's easy to use and it performs really well for the price point. For my $20ish per month, I have several hosted sites. This is a great option if you are on a budget.

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Chat / Messaging

My Pick
ConvertKit
Starts at $9/mo for 300 subs

ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease. They have several free courses and a rich knowledge library to bootstrap your skills.


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My Pick
Landbot.io
FREE or starts at $39/mo

As its marketing pages say, it's the most powerful no-code chatbot builder out there. But why do you need a chatbot? You need one because you absolutely have to engage with your customers and get clear on your marketing messaging. Bonus: they have a ChatGPT integration!

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Growth

SparkLoop: The #1 Newsletter Growth Platform

The world’s best newsletter operators and media brands rely on SparkLoop to grow their audience faster and more affordably. You should too


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Senja - Collect, Manage and Share Testimonials
FREE or $19/mo

Collecting testimonials doesn't get easier than this!

Collect video and text testimonials. Share them everywhere. Convert more visitors and close more deals!

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