Recently on the Morning Walk
1 September 2026Deer, a gray fox, a fawn, and a sunrise — a few things that have wandered across the morning walk lately in far South Austin.
I'm Bill. I've been writing code since 1980, and I never quite managed to stop. Early engineer at Stitch Fix, engineering lead at ezCater, and these days I build my own things and lead both the people and the AI agents. This is where I write, build, and think out loud.
Hello (again) World!
I walked away from blogging on July 4, 2008. Eighteen years and around 190 recovered posts later, the seed is back in the ground.
Read itNow
I'm at a crossroads, and I'm walking both roads on purpose: open to the right team to build with, and building income of my own.
What I'm focused onWhat I'm building
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LinkShift
One QR code, printed once, that changes where it points on a schedule you set. -
Community Portal
Turnkey compliance sites for the Florida condo boards now required by law to post their records online. -
All projects
The full portfolio, from SaaS products to services.
Writing
All writings →The system that paid for itself
28 August 2026 · AIHumanIn 1993 I was an engineer on the EDS team that built New York City's first red-light camera enforcement system. It ended up on PrimeTime Live — and 33 years...
The ad was the spec
27 August 2026In 1989 I wrote and sold fantasy football software out of a P.O. box in Dallas. The magazine's print deadline was my ship date — the ad was the spec....
How I think about offshore teams
20 August 2026 · AIOffshore is an operating-model decision, not a cost decision. What that meant in practice at ezCater, with two engineers in Egypt and Ghana.
A blog I kept from 2003 to 2008, gone quiet for almost two decades, and dusting off now. Turns out I still have things to say.