The ad was the spec
27 August 2026In 1989 I wrote and sold fantasy football software out of a P.O. box in Dallas. The magazine's print deadline was my ship date — the ad was the spec....
I'm Bill. I've been writing code since 1980, and I never quite managed to stop. Early engineer at Stitch Fix, engineering lead at ezCater, and these days I build my own things and lead both the people and the AI agents. This is where I write, build, and think out loud.
Hello (again) World!
I walked away from blogging on July 4, 2008. Eighteen years and around 190 recovered posts later, the seed is back in the ground.
Read itNow
I'm at a crossroads, and I'm walking both roads on purpose: open to the right team to build with, and building income of my own.
What I'm focused onWhat I'm building
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LinkShift
One QR code, printed once, that changes where it points on a schedule you set. -
Community Portal
Turnkey compliance sites for the Florida condo boards now required by law to post their records online. -
All projects
The full portfolio, from SaaS products to services.
Writing
All writings →How I think about offshore teams
20 August 2026 · AIOffshore is an operating-model decision, not a cost decision. What that meant in practice at ezCater, with two engineers in Egypt and Ghana.
More Capacity, More Waiting
11 August 2026Why adding capacity away from the real constraint just creates inventory — and Leverage Lab, the simulator I built to poke at it.
What Agent Onboarding Actually Looks Like (A Practical Walkthrough)
6 April 2026The hands-on companion to 'The Management Gap' — onboarding AI agents the way you'd onboard people.
A blog I kept from 2003 to 2008, gone quiet for almost two decades, and dusting off now. Turns out I still have things to say.